12. With respect to the given data of Problem 11, (a) ?nd the publisher’s breakeven output and the output that would lead to a total pro?t of $60,000 if, as a result of a technological breakthrough in printing, the publisher was able to lower its TFC to $40,000. Draw a chart showing your answer. (b) Find the publisher’s breakeven output and the output that would lead to a total pro?t of $60,000 if total ?xed costs remained at $100,000 but average variable costs declined to $10. Draw a chart to show your answer. Note: P12: You do not need to draw the chart.
***Data from problem 11***
Total fixed costs:
Copyediting $ 10,000
Typesetting 70,000
Selling and promotion 20,000
Total fixed costs 100,000
Average variable costs: $ 6
Administrative costs 2
Sales commissions 1
Bookstore discounts 7
Author Royalty $4
Average variable costs $20
Project selling price $30
Solution a:
Variable cost per unit = $20
Selling price = $30
Contribution margin per unit = $30 - $20 = $10 per unit
Desired profit = $60,000
New fixed cost = $40,000
Target contribution = $60,000 + $40,000 = $100,000
Breakeven output = Fixed cost / contribution margin per unit = $40,000 / $10 = 4000 units
Output to earn desired profit = Target contribution / contribution margin per unit = $100,000 / $10 = 10000 units
Solution b:
New Variable cost per unit = $10
Selling price = $30
New contribution margin per unit = $30 - $10 = $20 per unit
Desired profit = $60,000
fixed cost = $100,000
Target contribution = $60,000 + $100,000 = $160,000
Breakeven output = Fixed cost / contribution margin per unit = $100,000 / $20 = 5000 units
Output to earn desired profit = Target contribution / contribution margin per unit = $160,000 / $20 = 8000 units
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