Westerville Company reported the following results from last
year’s operations:
Sales $ 1,500,000
Variable expenses 690,000
Contribution margin 810,000
Fixed expenses 435,000
Net operating income $ 375,000
Average operating assets $ 1,250,000
At the beginning of this year, the company has a $350,000
investment opportunity with the following cost and revenue
characteristics:
Sales $ 420,000
Contribution margin ratio 70 %
of sales
Fixed expenses $ 252,000
The company’s minimum required rate of return is 10%.
9. If the company pursues the investment opportunity and otherwise
performs the same as last year, what ROI will it earn this year?
(Do not round intermediate calculations. Round your percentage
answer to 1 decimal place (i.e., 0.1234 should be considered as
12.3).)
Net Operating Income Calculation of Investing Opportunity
Sales | 420,000 |
Variable cost | -126,000 |
Contribution Margin | 294,000 |
Fixed expenses | -252,000 |
Net Operating Income | $42,000 |
Total net operating income after pursuing investment opportunity = 375,000+42,000
= $417,000
Average operating asset after pursuing investment opportunity = 1,250,000+350,000
= $1,600,000
Return on Investment = Net operating income / Average operating assets
= 417,000/1,600,000
= 26.1%
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