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What are the different kinds of discounts?( sales discount, discount period, creadit period ) , why...

What are the different kinds of discounts?( sales discount, discount period, creadit period ) , why are they offered and how do we account for them? How does a company determine the optimal discount(s) to offer? What do you think goes into calculating each discount and the resulting impact on net income? What other discounts that is not mentioned in the book should a company consider offering to its customers?
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