Express Delivery is a rapidly growing delivery service. Last
year, 80% of its revenue came from the delivery of
mailing “pouches” and small, standardized delivery boxes (which
provides a 20% contribution margin). The
other 20% of its revenue came from delivering
non-standardized boxes (which provides a 70%
contribution margin). With the rapid growth of Internet retail
sales, Express believes that there are great opportunities for
growth in the delivery of non-standardized boxes. The company has
fixed costs of $ 13,152,000.
(a) What is the company’s break-even point in
total sales dollars? At the break-even point, how much of the
company’s sales are provided by each type of service?
(Use Weighted-Average Contribution Margin Ratio rounded
to 4 decimal places e.g. 0.2552 and round final answers to 0
decimal places, e.g. 2,510.)
Total break-even sales |
$ enter a dollar amount rounded to 0 decimal places |
|
---|---|---|
Sale of mail pouches and small boxes |
$ enter a dollar amount rounded to 0 decimal places |
|
Sale of non-standard boxes |
$ enter a dollar amount rounded to 0 decimal places |
(b) The company’s management would like to hold
its fixed costs constant but shift its sales mix so
that 60% of its revenue comes from the delivery of
non-standardized boxes and the remainder from pouches and small
boxes. If this were to occur, what would be the company’s
break-even sales, and what amount of sales would be provided by
each service type? (Use Weighted-Average Contribution
Margin Ratio rounded to 4 decimal places e.g. 0.2552 and round
final answers to 0 decimal places, e.g.
2,510.)
Total break-even sales |
$ enter a dollar amount rounded to 0 decimal places |
|
---|---|---|
Sale of mail pouches and small boxes |
$ enter a dollar amount rounded to 0 decimal places |
|
Sale of non-standardized boxes |
$ enter a dollar amount rounded to 0 decimal places |
a) Weighted average contribution margin ratio = (80%*20%+20%*70%) = 30%
Total break even sales = 13152000/.30 = $43840000
Sale of mail pouches and small boxes = 43840000*80% = 35072000
Sale of non-standardized boxes = 43840000*20% = 8768000
b) Weighted average contribution margin ratio = (60%*70%+40%*20%) = 50%
Total break even sales = 13152000/.50 = 26304000
Sale of mail pouches and small boxes = 26304000*40% = $10521600
Sale of non standardized boxes = 26304000*60% = 15782400
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