Serra Industries is a fine food company producing burgers and sausages. It has 300 staff who work 8 hours a day, 5 days a week for 50 weeks. The demand for burgers and sausages does not exceed 50,000 and 150,000 kilos annually. Fixed factory overheads are applied on the basis of direct labor hours @$1 per hour.
burgers |
sausages |
|
$ |
$ |
|
Sales |
10 |
15 |
Variable costs |
5 |
6 |
Contribution margin |
5 |
9 |
Fixed costs |
2 |
4 |
Profit |
3 |
5 |
What is the maximum profit and most profitable mix of products?
Burgers | Sausages | |||||
Sales | 10 | 15 | ||||
Less: Variable cost | 5 | 6 | ||||
Contribution margin per unit | 5 | 9 | ||||
Divide: Labour hours | 2 | 4 | ||||
Contribution margin per hour | 2.5 | 2.25 | ||||
Ranking | I | II | ||||
Total Labour hours (300 staff*8 hours*5 days*50 week) | 600000 | |||||
Less: Maximum Hours consumed for Burgers | 100000 | |||||
(Max demand 50000 units @2 hours) | ||||||
Hours available for sausages | 500000 | |||||
Divide: hour required per unit | 4 | |||||
Number of units of Ssausages produced | 125000 | |||||
Therefore, product mix: | ||||||
Burger: | 50000 | Units | ||||
Sausages: | 125000 | Units | ||||
Net income: | ||||||
Contribution: | ||||||
Burgers (50000 units @5) | 250000 | |||||
Sausages (125000 units @9) | 1125000 | |||||
Total contribution | 1375000 | |||||
Less: Fixed cost (600000 hours @1) | 600000 | |||||
Net income: | 775000 |
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