Question

What challenges do you think a company faces in tracking and reporting segments?

Answer 1

For tracking and reporting segments a company require powerful insights that are actionable. But most managers don’t have much time to spend their days bogged down in spreadsheets pouring over data and searching for the details. They lack time and energy to deliver the most relevant, targeted content to the user. Moreover too much data is also a stress thus becomes difficult to tracking the open rate trends for individual campaigns against the benchmark