a) Explain the logic, uses and limitatios of the learning curve model.
b)How the learning curve model will affect the calculations
Answer:
a)
Logic:Learning is the process by which an individual acquires
skill, knowledge and ability. When a new product or process is
started, performance of worker is not at its best and learning
takes place. As the experience is gained, the performance of worker
improves, time taken per unit reduces and thus his productivity
goes up. This improvement in productivity of workers is due to
learning effect. As more units are produced, people involved in
production become more efficient than before. Each additional unit
takes less time to produce the next unit. The amount of improvement
or experience gained is reflected in a decrease in man-hours or
cost. The application of learning curve can be extended to
commercial and industrial activities as well as defence
production.
The learning effect exists during a worker’s start up or
familiarization period on a particular job. After the limits of
experimental learning are reached, productivity tends to stabilise
and no
further improvement is possible. The rate at which learning occurs
is influenced by many factors including the relative unfamiliarity
of workers with the task, uniqueness of the job, the complexity of
the process, the impact of incentive plans, supervision, etc.
Uses:-
1) Helps to analyse CVP Relationship during familiarisation
phase: Learning curve is useful to analyse cost-volume-profit
relationship during familiarisation phase of product or process and
thus it is very useful for cost estimates. Learning curve can be
used as a tool for forecasting
2)Helps in budgeting and profit planning: Budget manager should
select those costs which reflect learning effect and then he should
be able to incorporate this effect in process of developing budgets
or in the exercises relating to project planning.
3)Helps in pricing: The use of cost data adjusted for learning
effect helps in development of advantageous pricing policy.
4)Design makers: It helps design engineers in making decisions
based upon expected (predictable from past experience) rates of
improvement.
5)Helps in negotiations: It is very useful to Government in
negotiations about the contracts.
6)Helps in setting standards: The learning curve is quite helpful
in setting standards in learning phase.
Limitations:
1.All activities of a firm are not subject to learning effect.
Following types of activities are subject to learning effect:
(a)Those, which have not been performed in this present operational
mode.
(b)Those which are being performed by new workmen, new employees or
others not familiar with the particular activity. In contrast,
activities being performed by experienced workmen, who are
thoroughly familiar with those activities will not be subject to
learning effect.
(c)Those involving utilization of material not used by firm so
far.
2.It is correct that learning effect does take place and average
time taken is likely to reduce. But in practice it is highly
unlikely that there will be a regular consistent rate of decrease,
as exemplified earlier. Therefore any cost predictions based on
covernational learning curves should be viewed with caution.
3.Considerable difficulty arises in obtaining valid data that will
form basis for computation of learning effect.
4.Even slight change in circumstances quickly renders the learning
curve obsolete. While the regularity of conventional learning
curves can be questioned, it would be wrong to ignore learning
effect altogether in predicting future costs for decision
purposes.
b)
In general following costs are affected by learning curve:
1.Direct labour cost.
2.Variable overhead cost.
3.Material cost.
We need an example to understand this:
Suppose XYZ Company Manufacutres launches Product A. Its sale price
is $200 per unit. Direct Material cost per unit is $75 and Labour
cost is $10 per hour.XYZ Co., has observed that a 90% learning
curve ratio applies to all labour related costs each time a new
model enters production. It is anticipated that 16 units will be
manufactured during the year.The First Unit took 50 hours to
produce Product A . Overheads costs are on basis of no. of hours
used at rate of $0.5 per hour
Lets Make our calaculations and differentiate if we made 8 units
and required 16 units:
From Our calculations We can see that hte next 4 and 8 units are
taking less and less time to manufacture.This increased efficiency
improves the Labor hours needed to produce the product and the less
no. hours used to produce the products ,less will be the direct
labor costs and variable manufacture overheads
Also think of a situation when the labour is efficient enough ,
learning has set in , labour efficiency increases there will be
less material wastage and hence Savings in Material Costs
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