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Pick any one company’s income statement of year 2017 and calculate marketing ROS, net marketing contribution,...

Pick any one company’s income statement of year 2017 and calculate marketing ROS, net marketing contribution, and marketing ROI. Show the procedure. Attach the statement as part of your answer.

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Answer #1

I would request you to download the Apple Incorporation's balance sheet. As the calculations you have asked for cannot be taken only from the Income statement you need to read in detail the exhibits of the company also. Also shown here are the calculations for Apple Incorporation's for 2011 taking in considerations its last 5 years from 2011.

Marketing Net Contribution :Sales * Gross Profit Margin - Marketing and Selling Expense

$108.3 billion * 42.2%- $5.7billion =$39.93 billion

Marketing RoS: Marketing Return on Sales: Net Marketing Contribution / Sales

$39.93 billion /$108.3 billion=36.8%

Marketing Return on Investment:Net marketing Contribution/Marketing and Sales Expense

$39.93 billion/5.7billion =701%

Below is the link for the apple incorporations 2011 annual report from which the following data is taken :

http://investor.apple.com/secfiling.cfm?filingid=1193125-11-282113&cik=

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