Question

Lilliput, a one-product mail-order firm, buys its product for $70 per unit and sells it for...

Lilliput, a one-product mail-order firm, buys its product for $70 per unit and sells it for $132 per unit. The sales staff receives a 10% commission on the sale of each unit. Its December income statement follows.

  

LILLIPUT COMPANY
Income Statement
For The Month Ended December 31, 2011
  Sales $ 1,320,000
  Cost of goods sold 700,000
  
  Gross profit 620,000
  Expenses
     Sales commissions (10%) 132,000
     Advertising 204,000
     Store rent 24,200  
     Administrative salaries 41,000
     Depreciation 51,000
     Other expenses 12,200
  
     Total expenses 464,400
  
  Net profit $ 155,600
  

  

Management expects December’s results to be repeated in January, February, and March of 2012 without any changes in strategy. Management, however, has an alternative plan. It believes that unit sales will increase at a rate of 10% each month for the next three months (beginning with January) if the item's selling price is reduced to $117 per unit and advertising expenses are increased by 15% and remain at that level for all three months. The cost of its product will remain at $70 per unit, the sales staff will continue to earn a 10% commission, and the remaining expenses will stay the same.

  

Required:
1.

Prepare budgeted income statements for each of the months of January, February, and March that show the expected results from implementing the proposed changes. (Input all amounts as positive values. Omit the "$" sign in your response.)

  

LILLIPUT COMPANY
Budgeted Income Statement
For Months of January, February, and March
January February March
  (Click to select)Sales commissionsInterest expenseSalesAdvertisingDepreciation $ $ $
  (Click to select)Interest expenseCost of goods soldDepreciationSales commissionsAdvertising
  
  (Click to select)Gross profitGross loss
  Expenses
     (Click to select)SalesInterest expenseCost of goods soldRent expenseSales commissions
     (Click to select)Cost of goods soldInterest expenseAdvertisingRent expenseSales
     (Click to select)Utilities expenseCost of goods soldSalesInterest expenseStore rent
     (Click to select)Rent expenseInterest expenseCost of goods soldAdministrative salariesSales
     (Click to select)Rent expenseDepreciationCost of goods soldInterest expenseSales
     (Click to select)Rent expenseOther expensesSalesCost of goods soldInterest expense
  
  Total expenses
  
  (Click to select)Net lossNet profit $ $ $
  

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