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QUESTION 1 True or False? The marketer's preferred digital costing metric is cost per action. QUESTION...

QUESTION 1

True or False? The marketer's preferred digital costing metric is cost per action.

QUESTION 2

True or False? For health care, the medium of choice has been radio because it is local.

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Answer #1

Answer 1:

True

Reason: The cost per action is marketer's preferred digital costing metric beause the actions defined in a cost-per-action agreement relate directly to some type of conversion, with sales and registrations among the most common.

Answer 2:

False

Reason: Health care generally adopted outdoor advertising and has decided to purchase billboard space in all major sports stadiums in the United States; this is a decision selecting the medium rather than the vehicle.

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