Question

define and describe the use of situation influence in developing market strategy

Answer 1

Situation influence includes all those factors particular to a time and place that do not follow from a knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior.

Marketers need to understand the usage situations for which their products are, or may become, appropriate.Identify the different situations that might involve the consumption of a product Determine which products or brands are most likely to be purchased or consumed across those situations. One method of dealing with this question is to jointly scale situations and products. Research indicates that expanded usage situation strategies can produce major sales gains. Classic: Arm and Hammer baking soda, where many uses have been found and marketed resulting in increased sales.