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Pick a company that interests you. Discuss two items that are important to the value of...

Pick a company that interests you. Discuss two items that are important to the value of this company but are not recorded in its balance sheet. In our personal lives and example would be our education. Education feels like an asset because it is something that has future value but it would not record as an asset in our personal statement of net worth. What are some reasons why your chosen items are not recorded in the balance sheet?
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