Question

Sun Devil, Inc., a consumer products firm, is considering adding a data analytics program in which...

Sun Devil, Inc., a consumer products firm, is considering adding a data analytics program in which it can evaluate its customers shopping transactions along with other relevant customer data to craft individualized promotions and recommend additional product offerings.

      Currently Sun Devil has $385.0 million in annual sales generating a profit margin of 4.0 percent on sales and an asset turnover of 5.0. Sun Devil’s marketing group believes the data analytics program would increase annual sales by $40.0 million with an additional investment in working capital of $4.0 million to support the increased sales. Costs to run the data analytics program would reduce firm-wide profit margin to 3.9 percent.

      Based solely on the above financial consideration, explain whether you would recommend management consider adding this new program. [Hint: RNOA Analysis]

Homework Answers

Answer #1

Solution:

Asset turnover = 5

Sales / Average Assets = 5

$385 / 5 = $77 million

Current profit margin = $385 * 4% = $15.40 million

Current return on operating assets (RNOA) = Profit margin / Average operating assets = $15.40 / $77 = 20%

Proposed sales after adding data analytics program = $385 + $40 = $425 Million

Proposed margin = $425 *3.9% = $16.575 million

Proposed average assets after investment in working capital = $77 +$4 = $81 million

Proposed return on operating assets (RNOA) = $16.575 / $81 = 20.46%

As adding data analytical program resulting in increase of return on net operating assets, therefore we will recommend management to consider adding this program.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
In February 2012, the Pepsi Next product was launched into the US market. This case study...
In February 2012, the Pepsi Next product was launched into the US market. This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. Pepsi Next Case Study Introduction Pepsi Next was launched by PepsiCo into the US market in February 2012, and has since been rolled out to various international markets (for instance, it was launched in Australia in September 2012). The new product...
After reading the following article, how would you summarize it? What conclusions can be made about...
After reading the following article, how would you summarize it? What conclusions can be made about Amazon? Case 12: Amazon.com Inc.: Retailing Giant to High-Tech Player? (Internet Companies) Overview Founded by Jeff Bezos, online giant Amazon.com, Inc. (Amazon), was incorporated in the state of Washington in July 1994, and sold its first book in July 1995. In May 1997, Amazon (AMZN) completed its initial public offering and its common stock was listed on the NASDAQ Global Select Market. Amazon quickly...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how...
Delta airlines case study Global strategy. Describe the current global strategy and provide evidence about how the firms resources incompetencies support the given pressures regarding costs and local responsiveness. Describe entry modes have they usually used, and whether they are appropriate for the given strategy. Any key issues in their global strategy? casestudy: Atlanta, June 17, 2014. Sea of Delta employees and their families swarmed between food trucks, amusement park booths, and entertainment venues that were scattered throughout what would...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT