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To measure the effectiveness of marketing communications, marketers assess message delivery. Two common message delivery metrics...

To measure the effectiveness of marketing communications, marketers assess message delivery. Two common message delivery metrics that measure how much of the target market is exposed to the advertisement and the number of times they are exposed are:

cost per thousand and cost per click.

impact and advertising-to-sales ratio.

effective reach and frequency.

response and conversion rates.
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Answer #1

In order to measure the effectiveness of marketing communications to assess how much the target market is exposed to the advertisement the following two common measures are used:

  1. Impact and advertising to sales ratio: The impact and advertising to sales ratio is one of the most effective measures used by an organization to measure the impact of and effectiveness of marketing and advertisement.
  2. Effective reach and frequency: The effective reach and frequency is another important measurement technique used to measure the effectiveness of marketing and advertisement.
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