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Think about how previous generations made purchase decisions. Now mentally compare that to your generation or...

Think about how previous generations made purchase decisions. Now mentally compare that to your generation or even the one following you. How have digital and social media affected problem recognition and search?

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1. How previous generations have made Purchase decisions?

** In earlier days, if you want to buy something, you need to go to the physical stores where the product is available and get quotes along with quality inspection. Then, they used to decide which one to buy for based on both price and quality.

2. How digital and social media affected problem recognition and search?

** Now a days, everything is available online. You can search for the reviews on the product, the reviews may be honest reviews from the some common public or there may be paid reviews by content creators. Reviews may be in video or text format. People can easily get influenced and it had and has an impact on their buying behavior. The concept of "Caveat Emptor" need to be reiterated again.

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