Question

Please provide a reference:

Use the Internet to research an annual report of a retail company. Then, imagine you are an investor or creditor and suggest the ratios that you believe would provide an investor or creditor with the most important information needed to make accurate predictions about the company’s financial condition. When analyzing a company, is it more important to compare the ratios to competitors or to the company’s previous history? Provide a rationale for your response. Note: You must provide a link or instructions to the researched report.

Answer 1

As an investor or creditor following rations are important

1) Current ratio

2) Quike ratio

3) Debt to equity ratio

4) interest coverage ratio

5) Gross margin

6) Return on sales

7) Return on equity

8) Return on capital employed

9) Return on asset

10) Asset turnover

While analyzing a company it is more important to compare the performance to company with previous history as it will indicate how much company have outperformed as compared to its previous performance,,

It will give the result to person that whether company have made growth or not as compared to its previous performance,

It will give clear understanding that company is growing company or decling Company, and on basis of which dwciaon can be made to invest or not in such company

Link

http://www.annualreports.com/Company/national-retail-properties-inc

in that PDF file