Question

In order to gain a recency effect, you would 1.advertise five times a week during 10...

In order to gain a recency effect, you would


1.advertise five times a week during 10 months.


2.advertise 20 times a week during 10 weeks.
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Answer #1

Ans is

2.advertise 20 times a week during 10 weeks.

Reason:-

The recency effect makes the user more at the end of the advertisement campaign. Hence, if more advertisements are shown in less interval then it will enable the user to remember more.

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