Question

describe the differential analysis to drop/ keep customers

describe the differential analysis to drop/ keep customers

Homework Answers

Answer #1
Differential analysis is one of the techniques used to evaluate various decisions. In this anlysis we compute profit from dropping or keeping customers.If benefits of dropping customer are more than benefits of keeping customer then customer is dropped and vice versa. While computing the costs/beneits of dropping /keeping, we ignore sunk costs and the fixed costs.

Sunk costs are those costs which have already been incurred in the past and acceptance and rejection will not affect the costs as it has already been incurred.

Similarly Fixed Costs sometimes remain same whether customer is dropped or kept. But if there is seperate fixed cost related to customer then in addition to the common fixed costs then it should be considered.
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