Question

Discuss the benefits of direct and digital marketing to buyers and sellers. Use a product brand that you are familiar with to illustrate.

Answer 1

Benefits of Direct and Digital Marketing to Buyers:
For buyers, direct marketing is convenient, easy, and private. We can assume a product brand, "Lays".

Advantages:

• Gives buyers ready access to a wealth of products.
• Gives buyers access to a wealth of comparative information about companies, products,and competitors.
• Is interactive and immediate.
• Gives consumers a greater measure of control.

Benefits of Direct and Digital Marketing to Sellers:

• Can target small groups or individual consumers.
• Low-cost, efficient, speedy alternative for reaching their markets.
• Can offer greater flexibility
• Gives sellers access to buyers that they could not reach through other channels.