Question

[The following information applies to the questions displayed below.] Data for Hermann Corporation are shown below:...

[The following information applies to the questions displayed below.]

Data for Hermann Corporation are shown below:


  Per Unit Percent
of Sales
  Selling price    $ 140 100%
  Variable expenses 91   65%
  Contribution margin    $ 49   35%

   

Fixed expenses are $88,000 per month and the company is selling 3,000 units per month.

rev: 06_04_2020_QC_CS-205709, 06_18_2020_QC_CS-216765, 07_14_2020_QC_CS-216765

3.

Award: 0 out of 10.00 points

Required:

1-a.

The marketing manager argues that a $9,300 increase in the monthly advertising budget would increase monthly sales by $21,000. Calculate the increase or decrease in net operating income. (Round any unit calculations up to the nearest whole unit.)

      

1-b. Should the advertising budget be increased?
n/r

rev: 06_18_2019_QC_CS-159269, 03_26_2020_QC_CS-205709

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WorksheetDifficulty: 1 EasyLearning Objective: 05-04 Show the effects on net operating income of changes in variable costs, fixed costs, selling price, and volume.


4.

Award: 0 out of 10.00 points

2-a.

Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $6 per unit. The marketing manager believes that the higher-quality product would increase sales by 20% per month. Calculate the change in total contribution margin.

2-b. Should the higher-quality components be used?
n/r

Homework Answers

Answer #1
1a
Increase in monthly sales 21000
X Contribution margin ratio 35%
Increase in Contribution margin 7350
Less: Advertising costs 9300
Decrease in in net operating income 1950
1b
No, the advertising budget should not be increased
2a
Current Contribution margin 147000 =3000*49
Revised sales units 3600 =3000*1.20
Revised Contribution margin per unit 43 =49-6
Revised Contribution margin 154800 =3600*43
Revised Contribution margin 154800
Less: Current Contribution margin 147000
Total contribution margin increases by 7800
2b
Yes, the higher-quality should components be used.
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