1) Based on the following company data, what is the net promoter score?
Score Number of Responses
10 2,564
9 5,060
8 5,016
7 912
6 2,192
5 1,972
4 1,428
3 252
2 168
1 436
20,000
(Ans: 5.88%)
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Score | number of responses | percentage of total |
10 | 2564 | 12.82% |
9 | 5060 | 25.30% |
8 | 5016 | 25.08% |
7 | 912 | 4.56% |
6 | 2192 | 10.96% |
5 | 1972 | 9.86% |
4 | 1428 | 7.14% |
3 | 252 | 1.26% |
2 | 168 | 0.84% |
1 | 436 | 2.18% |
20000 |
The net promoter score = 12.82% + 25.30% − (2.18% + 0.84% + 1.26% + 7.14% + 9.86% + 10.96%) = 5.88%
Score of 6 or below are called detractors, a score of 7 or 8 is called passive and a score of 9 or 10 are promoters.
Net Promoter Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.
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