1. Nonfinancial performance measures in the balanced scorecard such as customer satisfaction are often _____ of future financial performance.
a. not considered an indicator
b. poor indicators
c. lagging indicators
2. Carolina, the accountant for Duke Manufacturing, tells Jacob, who works in customer service for Duke, that that their company's customer satisfaction rating predicts sales revenue in dollars. Carolina's comment indicates that the customer satisfaction rating is
a. a lagging indicator
b. a nonfinancial metric
c. a leading indicator
d. both a leading and a lagging indicator
d. leading indicators
3. Performance targets
a. are an optional part of the balanced scorecard
b. are always linked to employee quarterly bonuses
c. are never linked to incentive compensation
d. provide goals for employees
1. leading indicators
Explanation: Customer satisfaction can predict future performance because it can be an indicator for customer loyalty which can predict future revenue.
2. a leading indicator
Explanation: Customer satisfaction rating is a leading indicator because it can predict sales revenue (future performance).
3. provide goal for employees
Explanation: Performance targets provide goal for employees because if a specific target is met then the award will be paid to the employees.
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