Rana Plc. is a small business that produces luxury hand watches. The company has total fixed costs of $900,000 per month and variable cost per unit is $70. The company has estimated monthly sales demand for watches, at a range of possible selling prices, as follows:
Selling price ($) |
Units sold |
200 |
7,500 |
260 |
6,500 |
320 |
5,750 |
380 |
4,750 |
420 |
3,900 |
460 |
3,200 |
Required: Advice Rana PLC on the profit maximizing selling price for the pens.
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