Question

1. As noted in the text, like empty seats on a departing airplane, television time is ________________.

   		Responsive
   		Perishable
   		Segmented
   		Marketable

2. An arrangement under which the radio station runs commercial messages, at its own discretion, in return for remuneration from a direct response advertiser for each sale or inquiry produced is referred to as __________.

   		Response rate
   		Per inquiry
   		Station commercialization
   		Discretion advertising

Answer 1

Solution. 1.The correct answer is segmented. Explanation: When a business decides to enter into operation in competitive economic market, in order to sustain, it needs to capture and build trust in consumer market. It can reach out to customers cost effectively through television advertisements. Television advertising encompasses segmenting market for reaching to customer base best suited for its goods/services. Identify and dividing market into segments like empty seats in airplane helps in arriving to its fare and maximum benefit.

2. The correct answer is response rate. Explanation: Businesses need to reach out to its customers with its products/services by using effective channel like radio advertising and encompasses return for remuneration from a direct response advertiser for each sale or inquiry produced.