Question

19. ___________ is a firm’s ability to generate products or services that are perceived by its...

19.

___________ is a firm’s ability to generate products or services that are perceived by its customers as being superior and unique as opposed to those offered by its competitors.

A.

Strategy

B.

Product differentiation

C.

The balanced scorecard

D.

None of the above
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Homework Answers

Answer #1

Your required answer is option B i.e. Product Differentiation

Explanation:

Product Differentiation is a firm’s ability to generate products or services that are perceived by its customers as being superior and unique as opposed to those offered by its competitors. In simple terms product differentiation is differentating own products with competitors. for example Apple has differentiated his mobile product with others competitors.

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