Question

List the three customer value propositions and briefly describe them.

Answer 1

List of three customer value propositions and briefly describe :-

(1) All Benefits - Most managers when asked constant a customer value proposition, simple list all the benefits they believe that their offering might deliver to target customers, the move they can think of the better. This approach requires the least knowledge about customers and competitions and thus result a weaker's market place efforts.

(2) Favourable points of difference - The second type of value proposition explicity recognizes that the customer has alternatives and focusses on how to differentiate one product.