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Exercise 6-5 Changes in Variable Costs, Fixed Costs, Selling Price, and Volume [LO6-4]
[The following information applies to the questions displayed below.]
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 100 | 100 | % | |||
Variable expenses | 61 | 61 | |||||
Contribution margin | $ | 39 | 39 | % | |||
Fixed expenses are $80,000 per month and the company is selling 3,700 units per month.
Exercise 6-5 Part 1
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $8,500 and monthly sales increase by $17,500?
Net operating income | by |
1-b. Should the advertising budget be increased?
Yes or No?
Exercise 6-5 Part 2
2-a. Refer to the original data. How much will net operating income increase (decrease) per month if the company uses higher-quality components that increase the variable expense by $3 per unit and increase unit sales by 15%.
Net operating income | by |
2-b. Should the higher-quality components be used?
Yes or no
Solution part 1-a:
Increase in sales = $17,500
Increase in contribution margin = $17500*39% = $6,825
Increase (decrease) in Net operating Income = Increase in contribution margin - increase in Fixed costs
= $6825 - $8500
= ($1675)
Net Operating income decreases by $1675.
Solution part 1-b:
No, Advertising budget should not be increased as there is decrease in net operating income.
Solution part 2-a:
Current operating Income = (sales units* contribution margin per unit) - fixed Costs = (3700*$39) - $80,000 = $64,300
Now,
New unit sales = 3700*115% = 4255 units
Increase in variable expense = $3 per units
New Contribution margin per unit = $100 - ($61 +$3) = $36
New operating income = (4255*$36) - $80,000 = $73,180
Net operation income will increase by = $73180- $64300 = $8,880
Solution part 2-b:
Yes, higher-quality components be used as there is increase in net operating income.
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