Question

Exercise D11-8

Taylor Construction builds custom homes in Dallas, Texas. Brandon Taylor knows that his future depends on the quality of the homes he builds and the service he provides to customers. Most new-customer sales arise from word-of-mouth advertising by former customers.

Identify the balanced scorecard perspective for each measure in the exercise. Perspective options include customer, learning and growth, financial or internal business processes

Part A.

Question G. Dollars invested in new equipment - not financial

Answer 1

Balance Scorecard points:

1. Customer Perspective: Quality of Homes and Service provided is customer perspective.

2. Learning and Growth Perspective : Building Custom Homes involves use of New Design, latest techniques which convey Learning and Growth Perspective.

3. Financial Perspective: New Customer Sales represent increase in Revenue which shows Financial Perspective.

4. Internal Business Perspective: Each Home built with efficiency, effectiveness and economy.