Question

NYONE is a casual clothing company. The company has set aggressive targets in both sales growth and return on investment for the upcoming year. NYONE's strategy for achieving these goals includes a campaign aimed at building brand recognition. Currently, the company is also seeking improvements in product quality and on-time delivery from manufacturers from some Asian countries as well as expansion of the product line to include three styles of jeans, which will complement the company's line of silk shorts and slacks. A number of limited edition items are also part of the company's strategy.

To enhance its brand, the company plans to provide limited edition items to celebrities in some major cosmopolitan cities. The company hopes that the celebrities will be seen around town and in fashion magazines such as GQ.

Required:

Based on this limited information, provide two objectives and two measures for each perspective of the balanced scorecard. Using a strategy map, show how the objectives are related across the four dimensions of a balanced scorecard.

Answer 1

	Objectives	Measures
Financial Perspective	1. Growth 2. Profitability	1.Revenue growth 2. Return on investment
Customer perspective	1. Responsive supply 2. Improve quality	1. On time drivery 2. Customer satisfaction
Internal perspective	1. Product development 2. Improve marketing strategy	1.Revenue from new product 2. Measuring marketing performance in the form of demand
Learning & Growth perspective	1.Enhance brand 2. Manufacturing learning	1. % of sales growth on development of brand 2. Time to new process maturity