28. Which of the following is not one of the strategies of the financial perspective lens of the balanced scorecard? Group of answer choices
Reduce risk
Improve customer relations
Improve shareholder perspectives
Improve credit rating
Answer:
b. Improve customer relations
Explanation:
The financial perspective lens of the balanced scorecard is related to 'is the company achieving its financial goals?'.
It focuses on measures related to operating income, return on investment, stock prices, cash flow position, etc.
Reduction of risk is a financial measure because it directly impacts increase in profits improving credit rating, which means increase in growth, and so shareholders' perspective will be improved.
Improving customer relations is the part of customer perspective of Balanced Scorecard.
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