Question

An Internet service provider (ISP) acquires 1,000 customers who will pay $50 at the end of...

An Internet service provider (ISP) acquires 1,000 customers who will pay $50 at the end of each month for the service, with a gross margin of $25. The ISP retains 80% of its customers each month and discontinues service immediately to anyone who fails to make a payment, without attempting to reactivate the customer.

  1. Find the CLV of this cohort, assuming a monthly discount rate of 1%.
  2. If the ISP only retains 70% of its customers, what is the decrease in CLV?

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