Manufacturing sold 445,000 units of its product for $70 per unit 2017.
Variable cost per unit is $60,and total fixed costs are $1,780,000.
1. |
Calculate (a) contribution margin and (b) operating income. |
2. |
Davidson's current manufacturing process is labor intensive. Kate Fischer, Davidson's production manager, has proposed investing in state-of-the-art manufacturing equipment, which will increase the annual fixed costs to $5,340,000. The variable costs are expected to decrease to $42 per unit. Davidson expects to maintain the same sales volume and selling price next year. How would acceptance of Fischer's proposal affect your answers to (a) and (b) in requirement 1? |
3. |
Should Davidson accept Fischer's proposal? Explain. |
(1).
(a). Contribution margin = $4450000
Explanation;
Contribution margin 445000 * ($70 – $60) = $4450000
(b). Operating income = $2670000
Explanation;
Operating income 445000 * ($70 – $60) – $1780000 = $2670000
(2).
(a). Contribution margin = $12460000
Explanation;
Contribution margin 445000 * ($70 – $42) = $12460000
(b). Operating income = $7120000
Explanation;
Operating income 445000 * ($70 – $42) – $5340000 = $7120000
(3).
Davidson should accept Fischer's proposal because it will generate higher operating income.
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