Question

Indicate why you believe your peer has made a good investment decision or a bad investment decision. Also, indicate those areas, if any, which should have been examined more thoroughly.

This discussion will review the company Nike’s, ticker symbol NKE, industry conditions, the financial position of the company (relative to the industry and the company as a whole), the economic outlook of the company, and why a potential investor would or would not invest in this company. Nike was founded in January 1964. According to Forbes, “NIKE, Inc. engages in the design, development, marketing, and sale of athletic footwear, apparel, accessories, equipment, and services” (Nike, 2020). This company divides its stock focus globally. For the sake of this discussion the focus will be on ticker NYSE: NKE. The industry is currently experiencing hardships related to shelter in place due to Covid-19. Most of Nike’s sales come from customers purchasing athletic shoes and gear. With social distancing implemented and the suspension of sports sales have declined. Prior to Covid-19 Nike experienced leveling off as, according to the balance sheet, ‘goodwill’ remain at 154 million both in 2019 and 2018. Although this is a soft indication of level of investment it does provide public acknowledgement of the company. The current climate for athletic footwear decline due to social distancing but has increased since the beginning of march. Some of Nike’s biggest competitor are Adidas and Lululemon. Just recently Lululemon recovered by $150 per share since the markets decline. This give the indication that the athletic footwear market is still profitable. With store hours being regulated across America Nike has move to innovative ways to achieve revenue. Nike was quoted saying, “We have increased our digital fulfillment capacity to meet this higher than anticipated demand which is partially offsetting declines in Nike-owned stores” (Assis, 2020). In this time of uncertainty companies will need to be innovative to survive the current pandemic. Nike’s fiscal year close out nears as May comes to a close. Reviewing previous years Nike has kept their assets to liability in good standing. Using the numbers from 2019, we divide the current assets from the current liabilities to produce 2.10 which indicates that Nike can cover liabilities if revenue just complete stopped (Yahoo! Finance, 2020). Potential investor will need to do much consideration with the current state of the economy as consumerisms had declined. The company is in good standing but faces the repercussion of social distancing from both general consumption and major consumption like the NBA.

Answer 1

As per the question, I believe that Peer comapny made wrong decision. Due to Covid-19 Nike and his peers have facing less sales , in this condition no other company adopted apart from Nike the "digital fulfillment" Intiative for increased sale with store hours being regulated across America . Nike can offer home delivery of shoes to his customers through own website and by tie up with other E-commerce website as well.

Even company can offer more discount if customer's place order online .

Why a potential investor would or would not invest in this company-

Potential investor can invest in Nike during this crisis with lower valuation . As mentioned in question Nike can able to pay its liabilities if revenue just stopped as It's Current ratio is 2:1. Which means company capable of payment of its liabilities.