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Marketing research the answer should span between 1/2 and 1 document page. Essay questions: 1. Describe...

Marketing research

the answer should span between 1/2 and 1 document page.

Essay questions:

1. Describe the main considerations/inputs needed in the determination of sample size for a representative survey.  Discuss how they are related to one another and why?

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Answer #1

Following are the considerations needed in determination of sample soze for a representative survey and their relation to each other:

  • when designing and taking sample, the ausditor shall consider the purpose of the audit procedures and the characteristics of the population from whic the sample will be drawn.
  • The auditor shall determine a sample size sufficient to reduce the sampling risk to an acceptable low level.
  • The auditor shall select items for the sample in a such a way that each samplig unit in the population has a chance of selection.
  • An increase/decrease in tolerable misstatement.  
  • An increase in expected rate of deviation of the population to be tested.
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