Question) UTS Merchandise Pty Ltd has estimated that the budgeted production and sales of its university backpacks during the coming year will be 40,000 units at an average price of $60 per unit. Variable manufacturing costs are estimated to be $24 per unit, and variable marketing costs $12 per unit sold. Fixed costs are expected to amount to $360,000 for manufacturing and $144,000 for marketing. If the variable manufacturing costs are 20% higher than budgeted, calculate the selling price that would yield the same profit in the coming year.
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