Consider a product line whose products generate a 50% gross margin (after subtracting volume-related manufacturing and administrative expenses from prices).
The cost for handling an individual customer order is SEK 750, and the extra cost to handle a production order for a non-stocked item is SEK 2,250.
Compare the net operating profits of two orders, both for SEK 2,000. One order is for a stocked item and the other is for a non-stocked item.
shoked item = 2000*50%=1000-750= 250 SEK
non shoked item = 2000*50% =1000-2250= (1250) SEZ
b)
customer A | Customer B | |
Customer purchased | 160000 SEZ | 160000 SEZ |
50% profit margin | 80000 SEZ | 80000 SEZ |
shocked order | 6 | 6 |
Nonshoked order | 3 | 22 |
Shoked rate 750 | ||
Non shoked rate 2250 | ||
shocked expenses 6*750 | 4500 | 4500 |
non shoked 3* 2250 | 6750 | 49500 |
profit 80000-6750 | 73250 | 30500 |
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