Differentiate between value and cost benefits. Provide examples for each type of benefit.
Some of the other differences are:
In cost-based pricing:
- design productexa
- calculate costs
- price based on costs
- convince people to buy
In value based pricing
- assess customer perceived value
- set price based to match perceived value
- determine costs that can be incurred
- design a product to deliver desired value at target price.
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