The balanced scorecard is said to be "balanced" because it measures:
Select one:
a. short-term and long-term objectives
b. financial and nonfinancial objectives
c. internal and external objectives
d. All of the above are correct
Answer- The balanced scorecard is said to be "balanced" because it measures= All of the above are correct (Option d).
Explanation- Balanced scorecard translates an organization's mission and strategy into a comprehensive set of performance measures that provide the framework for implementing its strategy. In balance score card “Balanced” includes the following-
1)- Short-term and long-term objectives
2)- Financial and nonfinancial objectives
3)- Internal and external objectives
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