Question

20) Objective under Customer Perspective under Balance Score card ? [Provide detail explanation and type your answer and do not copy the answer from chegg study ]

Answer 1

This perspective focuses on performance objectives that are related to customers and the market. In other words, if you’re going to achieve your financial objectives, what exactly do you need to deliver in terms of your customers and market(s)?

Included in this perspective you might find objectives for:

• Customer service and satisfaction (increasing net promoter scores, or reducing call centre waiting times, for example)
• Market share (such as, growing market share in a certain segment or country)
• Brand awareness (for example, increasing interactions on social media