Question

A company is formulating its marketing expense budget for the last quarter of the year. Sales in units for the third quarter amounted to 3,600; sales volume for the fourth quarter is expected to increase by 10%. Variable marketing expense per unit sold amount to approximately $0.20, paid in cash in month of sale. Fixed marketing expense per month amount to $9,000 of salaries, $4,000 of depreciation (delivery trucks), and $1,800 of insurance (paid monthly).

a. What is the total budgeted marketing expense for the fourth quarter of the year?

b. What is the estimated cash payment for marketing expense for the fourth quarter?

Answer 1

Answer:

Given data :

• Third quarter sales = 3,600 units
• Fourth quarter expected sales = 3,600 * 110% = 3,600 * 0.11 = 3,960 Units
• Variable expense in fourth quarter = 3,960 * 0.20 = $ 792
• Fixed expense = $ 9,000 salaries + $ 4,000 Dep + $ 1,800 insurance = $ 14,800

i)Compute Total budgeted marketing expense :

Total budgeted marketing expense

= Variable expense + fixed expense = $ 792 + $ 14,800 = $ 15,592

$ 15,592

ii) Compute Estimated cash payment :

Estimated cash payment

= Total budgeted marketing expense - Depreciation = $ 15,592 - $ 4,000 = $ 11,592

$ 11,592