Percentage change in unit sales would provide the same net operating income as is currently being earned = 26.6 %
Explanation:
Existing total contribution margin = ($56 - $40) * 70,000 units = $1,120,000.
New contribution margin after price change = $52.64 - $40.00 = $12.64.
Total number of unit sales after price change = $1,120,000 / $12.64 = 88,608 units
Increase in unit sales after price change = 88,608 units - 70,000 units = 18,608 units
Percentage change in unit sales would provide the same net operating income as is currently being earned :
( 18,608 units / 70,000 units ) * 100 = 26.6 %.
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