| DuPont Analysis is developed by DuPont corporation in 1920 for the assessment of the company’s profitability. The equation for the basic DuPont model is ROE = Profit margin × Asset Turnover × Financial Leverage. Profit margin = Net income/ Net Sales , Asset Turnover = Net Sales / Total Assets and Financial Leverage = Total Assets/ Total Shareholders' Equity. |
| The DuPont analysis uses both the income statement as well as the balance sheet to perform the examination.Profit margin measures operational efficiency, Asset turnover measures the efficiency of asset utilisation and Financial Leverage shows how much leverage is being used. |
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