Pricing Strategy, Sales Variances
Eastman, Inc., manufactures and sells three products: R, S, and T. In January, Eastman, Inc., budgeted sales of the following.
Budgeted Volume |
Budgeted Price |
|
---|---|---|
Product R | 110,500 | $26 |
Product S | 149,300 | 23 |
Product T | 21,200 | 21 |
At the end of the year, actual sales revenue for Product R and Product S was $2,709,600 and $3,590,400, respectively. The actual price charged for Product R was $24 and for Product S was $22. Only $10 was charged for Product T to encourage more consumers to buy it, and actual sales revenue equaled $553,000 for this product.
Required:
1. Calculate the sales price and sales volume variances for each of the three products based on the original budget.
Sales price variance | Sales volume variance | |||
Product R | $ | Unfavorable | $ | Favorable |
Product S | $ | Unfavorable | $ | Favorable |
Product T | $ | Unfavorable | $ | Favorable |
Actual sales volume | |||
Product R | 112900 | =2709600/24 | |
Product S | 163200 | =3590400/22 | |
Product T | 55300 | =553000/10 | |
1 | |||
Sales price variance | |||
Product R | 225800 | Unfavorable | =112900*(26-24) |
Product S | 163200 | Unfavorable | =163200*(23-22) |
Product T | 608300 | Unfavorable | =55300*(21-10) |
Sales volume variance | |||
Product R | 62400 | Favorable | =26*(112900-110500) |
Product S | 319700 | Favorable | =23*(163200-149300) |
Product T | 716100 | Favorable | =21*(55300-21200) |
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