Cobble Corporation produces and sells a single product. Data concerning that product appear below:
Per Unit | Percent of Sales | ||||||||||
Selling price | $ | 160 | 100 | % | |||||||
Variable expenses | 48 | 30 | % | ||||||||
Contribution margin | $ | 112 | 70 | % | |||||||
Fixed expenses are $499,000 per month. The company is currently selling 5,000 units per month. The marketing manager would like to cut the selling price by $13 and increase the advertising budget by $33,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 800 units. What should be the overall effect on the company's monthly net operating income of this change?
Multiple Choice
increase of $47,200
increase of $14,200
decrease of $18,800
decrease of $8,900
ANSWER: OPTION C= DECREASE OF 18800
Current status: (5000UNITS PER MONTH)
PARTICULAR | AMOUNT($) | |
SALES 160*5000 | 800000 | |
(-) VARIABLE COST 48 (30% OF SALES) | (240000) | |
CONTRIBUTION 112(70% OF SALE) | 560000 | |
(-)FIXED COST |
(499000) | |
PROFIT | 61000 |
New proposal( 5800 UNITS PER MONTH)
PARTICULAR | AMOUNT ($) | |
SALES (147*5800) | 852600 | |
(-) VARIABLE COST | 48*5800 | (278400) |
CONTRIBUTION | 574200 | |
(-) FIXED COST | 499000+33000 | (532000) |
PROFIT | 42200 |
61000-42200=18800
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