Question

Cobble Corporation produces and sells a single product. Data concerning that product appear below: Per Unit...

Cobble Corporation produces and sells a single product. Data concerning that product appear below:

Per Unit Percent of Sales
Selling price $ 160 100 %
Variable expenses 48 30 %
Contribution margin $ 112 70 %

Fixed expenses are $499,000 per month. The company is currently selling 5,000 units per month. The marketing manager would like to cut the selling price by $13 and increase the advertising budget by $33,000 per month. The marketing manager predicts that these two changes would increase monthly sales by 800 units. What should be the overall effect on the company's monthly net operating income of this change?

Multiple Choice

  • increase of $47,200

  • increase of $14,200

  • decrease of $18,800

  • decrease of $8,900

Homework Answers

Answer #1

ANSWER: OPTION C= DECREASE OF 18800

Current status: (5000UNITS PER MONTH)

PARTICULAR AMOUNT($)
SALES 160*5000 800000
(-) VARIABLE COST 48 (30% OF SALES) (240000)
CONTRIBUTION 112(70% OF SALE) 560000

(-)FIXED COST

(499000)
PROFIT 61000

New proposal( 5800 UNITS PER MONTH)

PARTICULAR AMOUNT ($)
SALES (147*5800) 852600
(-) VARIABLE COST 48*5800 (278400)
CONTRIBUTION 574200
(-) FIXED COST 499000+33000 (532000)
PROFIT 42200

61000-42200=18800

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