Question

Which strategy (i.e., pull or push) does the Coca-Cola Company rely on? In your opinion, was this strategy effective? Why or why not?

Answer 1

Coca-cola push strategy has been used since the brand started off and it has worked well for the company over the years.
The only reason that they have continued with this strategy is that it gives them good returns.

Yes Push Strategy was effective because a push promotional strategy involves taking the product directly to the customer via whatever means, ensuring the customer is aware of your brand at the point of purchase.

A pull strategy involves motivating customers to seek out your brand in an active proce