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Discuss company strategies after 2007-2008 crisis for determining possible reasons for the company’s current financial performance,...

Discuss company strategies after 2007-2008 crisis for determining possible reasons for the company’s current financial performance, providing examples to support claims

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Answer #1

Amazon has been stunning performer for past few years and the reason for the Companies performance are its following strategies-

a. Investment in developing and emerging economy like India.

b. Launch of Kindle- E-reading platform

c. Foray into digital products and services like Prime, Alexa

d. Investment in R&D

Amazon in 2011 had 30,000 full time employees in US and by end of 2016 it had 180,000. Revenue has grown from 107,006 million USD in 2015 to 280,522 million USD in 2009. Alexa maintains 70% market share in smart speaker segment. In India, Amazon is expected to have 35% market share by 2020. Amazon shares price has grown from 32$ in 2008 to 1200$ as recently.

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