Goal setting is very important for organizations these days to know the future course of action. Goals can be in the form of sales targets, production efficiencies, cost effectiveness, etc. They help in an organizational growth by measuring organizational growth to the organizational goals, any diversion can then be worked out. It helps in efficient use of the available resources and achieve high targets. Profitability can be increased while moving towards the goals, Market share can be increased by comparing with competitors and efficiency in working. It helps in tapping new markets and forming a new customer base. It helps make an organization competitive and develop an image and reputation in the market.
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