Question

what do consumers react to in stores as they do not seem to read

Answer 1

If the customer is not able to read then would visualize the product. The old saying states that a picture would be worth a thousand words; and the same would be applicable when the customer cannot read. Thus the various product components such as images, info graphic, and video can be helpful in their decision making. The marketing strategies must focus on visual configurations as it allows the customers' have a proper look at what they're purchasing, enhancing the chance of satisfaction with their purchase. Moreover the visualization of product updates as customers customize their products, causing the accurate and real-time changes in the appearance of product. To summarize, intricate connection among the customer behaviour and visual marketing strategy has turned to be an enduring subject for showcasing marketing specialists.