Question

In this question, you will use yield management concept to solve a problem and calculate the...

In this question, you will use yield management concept to solve a problem and calculate the yield for Ruff’s Boarding Kennel. In your answers, please make sure that you show the steps of your calculation. Simply giving a number will not earn you any points.

During June, July, August, November, and December, each of the cages at Ruff's Boarding Kennel is booked. Ruff's has 45 large dog cages. It charges $7 per day to board a large dog, but during the other months, business is slow. Ruff's charges $6 per day for 25 of its cages and its regular price for the rest. On September 14th, Ruff's had all of its $6 per day filled and half of its $7 per day cages full. Calculate the kennel's yield for that night.

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Answer #2

In yield management concept the company focus on selling the right to the right person and on the right time for maximizing the revenues earned.

Yield is calculated by simply comparing the revenue achieved with Maximum Potential Revenue.

Calculation of yield:-

Revenue on 14th Sept :- $6*25 cages + $7*10 cages

= $220

Maximum Potential Revenue :- $7*45 cages

= $315

Yield :- $220/$315

= 69.84 % or 70%

*Maximum Potential Revenue refers to the revenue that the company would be able to earn while using it's full capacity of resources

answered by: anonymous
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