Cane Company manufactures two products called Alpha and Beta that sell for $210 and $172, respectively. Each product uses only one type of raw material that costs $8 per pound. The company has the capacity to annually produce 128,000 units of each product. Its average cost per unit for each product at this level of activity are given below:
Alpha | Beta | |||||||
Direct materials | $ | 40 | $ | 24 | ||||
Direct labor | 38 | 34 | ||||||
Variable manufacturing overhead | 25 | 23 | ||||||
Traceable fixed manufacturing overhead | 33 | 36 | ||||||
Variable selling expenses | 30 | 26 | ||||||
Common fixed expenses | 33 | 28 | ||||||
Total cost per unit | $ | 199 | $ | 171 | ||||
The company considers its traceable fixed manufacturing overhead to be avoidable, whereas its common fixed expenses are unavoidable and have been allocated to products based on sales dollars.
13. Assume that Cane’s customers would buy a maximum of 98,000 units of Alpha and 78,000 units of Beta. Also assume that the company’s raw material available for production is limited to 248,000 pounds. How many units of each product should Cane produce to maximize its profits?
Alpha | Beta | |
Sale price | $210 | $172 |
Less: Direct material | 40 | 24 |
Direct Labor | 38 | 34 |
Variable manufacturing overhead | 25 | 23 |
Variable selling expenses | 30 | 26 |
Contribution margin per unit | $77 | $65 |
Direct material used (pound) | 40/8 = 5 | 24/8 = 3 |
Contribution margin per pound of raw material | $15.40 | $21.67 |
Rank | 2 | 1 |
Alpha | Beta | Total | |
Material per units (pound) | 5 | 3 | |
Demand | 98000 | 78000 | |
Material needed (pound) | 490,000 | 234,000 | 724,000 |
Allocation of material (pound) | 14000 | 234,000 | 248,000 |
Divide by Material per units (pound) | 5 | 3 | |
Maximum units to maximize the profit | 2,800 | 78,000 |
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